There are numerous ticket inventories available for sale by a sport organization, including season ticket equivalencies, advanced ticket sales, group sales, walk-up sales, and specialty seating. Define each inventory, and discuss the relationship of the four ticket sales strategies discussed in this chapter to each of those inventories.

Question

Quizplus · Accepted Answer

The Answer is The relationships provided by the students will vary, but should show an understanding of the ticket inventories and the strategies.
The major ticket inventories are:
Season Ticket Equivalencies: 50% of tickets sold; are the combination of season tickets sold and partial season ticket packages.
Advanced Ticket Sales - 25% of tickets sold; are individuals who purchase tickets before the day of the event.
Group Sales - usually made up of a number of individuals coming to an event together (some teams have group packages starting at 10, while other expect a minimum of 20-25 to be considered a group).
Walk-Up Sales - individuals who come to the ticket window at the facility to purchase tickets on the day of the event.
Specialty Seating - includes club seats with access to a private restaurant, and executive suites and club box luxury seats with catered food service.
The four ticket sales strategies are:
Database Management - the process of developing an organized collection of demographic, geographic and other personal data (usually through a computerized program), and uses that information to maximize sales efforts
Benefit Selling - the creation of new opportunities, conditions, or perks that will counteract the objections a potential customer may have about a product or service, and offers additional value to the consumer
Upselling - the movement of customers from less profitable products or services in a specific category to either a more profitable one in the same category, or into another, more profitable category
Aftermarketing - a visionary sales process that encourages salespersons to communicate and service the sport ticket holders after the purchase is completed

There Are Numerous Ticket Inventories Available for Sale by a Sport