1 Thoughtful reactions audience members have when exposed to persuasive marketing communications, from which they form descriptive beliefs are __________.
A) Cognitive responses
B) Support responses
C) Belief discrepancies
D) Message responses
E) Information responses

Question

Quizplus · Accepted Answer

Cognitive responses are the thoughtful reactions that audience members have when exposed to persuasive marketing communications, leading them to form descriptive beliefs.

1 Thoughtful Reactions Audience Members Have When Exposed to Persuasive