When the message receiver attacks the message source, thereby rejecting it altogether, this is called __________.
A) Explicit framing
B) Belief discrepancy
C) Message discrepancy
D) Source derogation
E) Source involvement

Question

Quizplus · Accepted Answer

Source derogation occurs when the receiver of a message attacks the source of the message instead of considering the content of the message itself. This can lead to outright rejection of the message based on the perceived credibility or characteristics of the source, rather than the message's merits.

When the Message Receiver Attacks the Message Source, Thereby Rejecting