The package on a bag of potato chips reads "ZERO TRANS FATS." The actual fat content in grams is only shown on the nutrition label. What is this an example of?
A) Implicit framing
B) Explicit framing
C) Message framing
D) Belief discrepancies
E) Ethical repositioning

Question

Quizplus · Accepted Answer

This is an example of message framing, where the packaging highlights the absence of trans fats to influence consumer perception, even though the total fat content is only detailed in the nutrition label.

The Package on a Bag of Potato Chips Reads "ZERO