When a new Verizon customer purchases a phone, he is given free Internet for the first month. What is this an example of?
A) Affect transferral
B) Dual-mediation hypothesis
C) Dissonance
D) Connative behavioral influence perspective
E) Attribution theory

Question

Quizplus · Accepted Answer

This is an example of the connative behavioral influence perspective, where a company offers an incentive (free internet) to influence the customer's behavior and encourage them to try the service.

When a New Verizon Customer Purchases a Phone, He Is