Pursuing like-minded consumers who spontaneously connect around a product or service is called subcultural identification.
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Q2: Customers who are affiliated with the Harley
Q3: Mainstreaming involves taking a product originally marketed
Q4: Acculteration is the process whereby ethnic group
Q5: Ethnic subcultures tend to cluster geographically, notably
Q6: When a young immigrant to the U.S.
Q7: The transition into parenthood is an example
Q8: A market segmentation practice which varies marketing
Q9: BET and Telemundo are examples of ethnic
Q10: Subcultures are the smallest representation of micromarketing
Q11: What are the four major subcultural segmentation
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