Noncompensatory decision strategies tend to be used when the consumer experiences time pressure, there are too many alternatives to consider, and there is a low involvement decision to be made.

Question

Quizplus · Accepted Answer

Noncompensatory decision strategies simplify the decision-making process by allowing consumers to eliminate options based on a single criterion without having to evaluate all the alternatives in detail, which is particularly useful under conditions of time pressure, overwhelming choice, or when the decision is not of high personal importance.

Noncompensatory Decision Strategies Tend to Be Used When the Consumer