Mass media advertising and publicity are examples of __________.
A) Nonpersonal sources
B) Personal sources
C) Nonmarketer-controlled sources
D) Third party (neutral) sources
E) Ongoing search sources

Question

Quizplus · Accepted Answer

Mass media advertising and publicity are considered nonpersonal sources because they involve communication to a large audience where there is no direct, face-to-face interaction between the sender and the receiver.

Mass Media Advertising and Publicity Are Examples of __________