What is the name of the state in which a consumer experiences a discrepancy between her desired state of affairs and her actual state of affairs, resulting in an unsatisfied need or want or an unsolved problem?
A) Problem recognition
B) Problem-solution advertising
C) Covert problem
D) Internal search
E) Environmental search

Question

Quizplus · Accepted Answer

Problem recognition occurs when a consumer identifies a difference between their current state and their desired state, leading to the realization of an unsatisfied need or want.

What Is the Name of the State in Which a Consumer