You are about to rent a car for your one-week family vacation in Toronto. You have used car rental services from Avis, Alamo, Enterprise, and Budget in the past and you were unsatisfied with the customer service provided by Budget. When you used Avis, you thought that the rates were much too high. Which brands are in your evoked set?
A) Budget
B) Avis
C) Budget and Avis
D) Alamo and Enterprise
E) Avis, Alamo, Enterprise, and Budget

Question

Quizplus · Accepted Answer

The evoked set includes brands that a consumer considers when making a purchase decision. Since you were unsatisfied with Budget and found Avis too expensive, they would not be in your evoked set, leaving Alamo and Enterprise as the brands you would consider.

You Are About to Rent a Car for Your One-Week