Utilization of loyalty marketing, affinity marketing, and club marketing programs are examples of strategies for __________.
A) Building a consumer brand franchise
B) Building brand attribute awareness
C) Building consumer involvement
D) Responding to hedonic needs
E) Responding to ego risk

Question

Quizplus · Accepted Answer

Loyalty marketing, affinity marketing, and club marketing programs are strategies aimed at creating a strong, loyal customer base by rewarding customers for their continued business. This approach helps in building a consumer brand franchise by fostering a sense of belonging and loyalty among consumers, encouraging repeat purchases and long-term commitment to the brand.

Utilization of Loyalty Marketing, Affinity Marketing, and Club Marketing Programs