"A consumer's preferred brand-the one toward which she has the most positive attitude-will become the one she buys." Cite three general reasons why this could be a false statement.

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The Answer of "A consumer's preferred brand-the one toward which she has the most positive attitude-will become the one she buys." Cite three general reasons why this could be a false statement.

"A Consumer's Preferred Brand-The One Toward Which She Has the Most