Items for which consumers have very strong brand preferences are __________.
A) Shopping goods
B) Convenience goods
C) Credence goods
D) Specialty goods
E) Experience goods

Question

Quizplus · Accepted Answer

Specialty goods are those for which consumers have very strong brand preferences and are willing to make a special effort to purchase. They typically involve high consumer loyalty and unique characteristics that set them apart from other types of goods.

Items for Which Consumers Have Very Strong Brand Preferences Are