The extent to which the purchase decision has perceived personal importance and relevance for the buyer is __________.
A) Value-expressive products
B) Involvement
C) Semantic differential scales
D) Search time
E) Environmental involvement

Question

Quizplus · Accepted Answer

Involvement refers to the level of perceived personal importance and relevance that a purchase decision has for a consumer. It indicates how much effort the buyer is willing to put into the decision-making process.

The Extent to Which the Purchase Decision Has Perceived Personal