Persuasion models that suggest two routes available to an individual when cognitively processing a persuasive communication are known as:

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Dual route models, such as the Elaboration Likelihood Model (ELM) and the Heuristic-Systematic Model (HSM), propose that there are two main pathways (routes) for processing persuasive messages: a central (or systematic) route that involves careful and thoughtful consideration of the arguments presented, and a peripheral (or heuristic) route that relies on cues outside the message content, such as the attractiveness or credibility of the source.

Persuasion Models That Suggest Two Routes Available to an Individual