Price is a critical variable in international marketing as it is used for attracting consumers and also for gaining competitive advantage.
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Q10: In developing international marketing strategy, the marketing
Q11: A target market is defined as a
Q12: Country-of-origin is the effect of increased promotional
Q13: A product attribute is defined as the
Q14: When international companies offer the same product
Q16: An upward shift in price may be
Q17: Price changes, especially reduction in prices are
Q18: In international marketing, it is difficult to
Q19: An integrated marketing communication program is a
Q20: International companies use a variety of communication
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