A target market is defined as a specific segment(s) within a potential market that is defined through a set of variables that can be identified and reached and contains the most likely adopters of a given product or service.

Question

Quizplus · Accepted Answer

A target market is indeed a specific group within a broader market that a company identifies as its primary audience for its products or services. This group is selected based on variables such as demographics, behaviors, and needs, which make them the most likely to purchase and benefit from the company's offerings.

A Target Market Is Defined as a Specific Segment(s) Within