In international markets, cultural factors have limited influence on consumers' choice of goods and services.
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Q2: Marketing as a process delivers value to
Q3: When companies buy goods and services to
Q4: Goods are intangible items that need to
Q5: Services are tangible items that can be
Q6: The marketing environment is made up of
Q8: The key marketing variables are price, promotion,
Q9: In developing a comprehensive marketing strategy, international
Q10: In developing international marketing strategy, the marketing
Q11: A target market is defined as a
Q12: Country-of-origin is the effect of increased promotional
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