Country-of-origin is the effect of increased promotional spending by an international company to make its products more attractive to consumers.

Name: Country-of-origin is the effect of increased promotional spending by an international company to make its products more attractive to consumers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Country-of-origin effect refers to consumers' perceptions and attitudes towards products based on the country where the product is manufactured, not the amount of promotional spending by a company.

Country-Of-Origin Is the Effect of Increased Promotional Spending by an International