In developing a comprehensive marketing strategy, international companies have to coordinate the various activities to achieve synergy among the variables.

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In developing a comprehensive marketing strategy, international companies must coordinate various activities such as product development, pricing, distribution, and promotion across different markets to achieve synergy, ensuring that all elements of the marketing mix support each other and align with the overall business objectives. This coordination is essential for maximizing efficiency and effectiveness in reaching target audiences globally.

In Developing a Comprehensive Marketing Strategy, International Companies Have to Coordinate