Reasons for using shorter channels include
A) The products are bulky and the handling costs are high
B) The country has excellent infrastructure
C) The frequency of purchase of the product is high
D) None of the above
Correct Answer:
Verified
Q27: The product life cycle stages are
A) Environmental,
Q28: Factors that affect prices include
A) Political and
Q29: The following shifts in the environment affect
Q30: Distribution is essential for
A) A country's economic
Q31: The number of intermediaries used by an
Q33: Channel members perform different functions including
A) Buying
Q34: A streamlined communication program should be able
Q35: Some of the basic steps in communications
Q36: Personal selling is the most effective communication
Q37: An international advertising campaign is often developed
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