Personal selling is the most effective communication medium because
A) Consumers like to converse with other people
B) It is a two-way communication system
C) It is the least expensive of all communication media
D) It takes very little time to convince consumers of the benefits of a particular brand
Correct Answer:
Verified
Q31: The number of intermediaries used by an
Q32: Reasons for using shorter channels include
A) The
Q33: Channel members perform different functions including
A) Buying
Q34: A streamlined communication program should be able
Q35: Some of the basic steps in communications
Q37: An international advertising campaign is often developed
Q38: The advantages of the Internet as an
Q39: Customer relations management can be used for
A)
Q40: International companies track the success of their
Q41: What are the differences between final and
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