A streamlined communication program should be able to inform potential consumers
A) Why they should use a particular brand of product
B) Show the brands advantages over competing brands
C) Build consumer loyalty
D) All of the above
Correct Answer:
Verified
Q29: The following shifts in the environment affect
Q30: Distribution is essential for
A) A country's economic
Q31: The number of intermediaries used by an
Q32: Reasons for using shorter channels include
A) The
Q33: Channel members perform different functions including
A) Buying
Q35: Some of the basic steps in communications
Q36: Personal selling is the most effective communication
Q37: An international advertising campaign is often developed
Q38: The advantages of the Internet as an
Q39: Customer relations management can be used for
A)
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