Which of the following was NOT part of loyalty programs that were given in the text?
A) Increase customer retention.
B) Reward customers for their patronage.
C) The higher the purchase level, the greater the benefits.
D) Generate information for customer databases.
E) Focused on attracting new customers rather than rewarding current customers.
Correct Answer:
Verified
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Q32: MINI-CASE
Everyone knows McDonald's, the worldwide fast food
Q33: MINI-CASE
Everyone knows McDonald's, the worldwide fast food
Q34: MINI-CASE
Everyone knows McDonald's, the worldwide fast food
Q35: MINI-CASE
Everyone knows McDonald's, the worldwide fast food
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