Which of the following statements is false regarding broadcast media?
A) Broadcast media are dynamic and bought by amount of time, such as seconds or minutes.
B) Broadcast media messages are fleeting.
C) Broadcast engages more senses than reading and adds audio as well as motion for television.
D) Radio has suffered substantially with the advent of television, and advertising revenues continue to fall.
E) Traditional radio stations are found on the AM/FM dial and serve a primarily local market.
Correct Answer:
Verified
Q2: _ uses cable television receivers to deliver
Q3: _ radio advertising offers advertisers a variety
Q4: Which of the following is NOT a
Q5: The largest segment of radio listeners is
Q6: Which of the following is NOT a
Q7: How does Arbitron collect consumers' radio listening
Q8: Which company provides audience-rating services for network
Q9: Which of the following is NOT an
Q10: Which of the following is NOT an
Q11: Which of the following are ways radio
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents