A(n) ________ plan is more tightly focused on solving a particular marketing communication problem than an annual advertising or IMC plan . Typically it includes a variety of messages carried in different media and is sometimes targeted to different audiences.

Question

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A campaign plan is specifically designed to address a particular marketing communication challenge, incorporating various messages across different media and potentially targeting different audience segments, making it more focused than broader annual advertising or IMC plans.

A(n) ________ Plan Is More Tightly Focused on Solving a Particular