Who in an advertising agency uses the research-and-analysis process to research a brand and its customer relationships in order to devise advertising message strategies that are effective in addressing consumer needs and wants?

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The account planner in an advertising agency is responsible for using the research-and-analysis process to understand the brand and its relationship with customers. This role involves devising advertising message strategies that effectively address consumer needs and wants, bridging the gap between the creative team and the client to ensure that advertising communicates the desired message in a way that resonates with the target audience.

Who in an Advertising Agency Uses the Research-And-Analysis Process to Research