Which of the following element(s) are at the heart of an advertising plan?
A) audience insight, message, medium
B) product strategy and planning
C) pricing strategy
D) distribution decisions and knowing the consumer
E) problem solving and understanding markets
Correct Answer:
Verified
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Q6: Which advertising and IMC strategy or strategies
Q7: Determining what place a product should occupy
Q8: In which marketing process is the objective
Q9: A location in a consumer's mind where
Q11: Who in an advertising agency uses the
Q12: Which of the following is NOT considered
Q13: What is at the basis of all
Q14: Who in an advertising agency has been
Q15: What is the fuel that fires the
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