Who in an advertising agency has been compared to a social anthropologist because he or she is in touch with cultural and social trends and understands how they take on relevance in people's lives?

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The account planner in an advertising agency is often compared to a social anthropologist because this role involves understanding cultural and social trends and how they are relevant to people's lives. This insight helps in creating advertising that resonates with the target audience.

Who in an Advertising Agency Has Been Compared to a Social