Which of the following is NOT considered an important dimension that account planners seek to understand in planning brand strategies?
A) the brand relationship
B) perceptions
C) media usage
D) the promise
E) the point of differentiation
Correct Answer:
Verified
Q11: Who in an advertising agency uses the
Q12: Which of the following is NOT considered
Q13: What is at the basis of all
Q14: Who in an advertising agency has been
Q15: What is the fuel that fires the
Q17: Which document explains the consumer insight and
Q18: Which element of the communication brief details
Q19: _ are all the ways and places
Q20: Contact points, which are all the ways
Q21: Increase sales, attract attention at selection point,
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