Which document explains the consumer insight and summarizes the strategy decisions?
A) creative brief
B) research brief
C) strategy brief
D) message brief
E) competitive brief
Correct Answer:
Verified
Q12: Which of the following is NOT considered
Q13: What is at the basis of all
Q14: Who in an advertising agency has been
Q15: What is the fuel that fires the
Q16: Which of the following is NOT considered
Q18: Which element of the communication brief details
Q19: _ are all the ways and places
Q20: Contact points, which are all the ways
Q21: Increase sales, attract attention at selection point,
Q22: Marketing planning occurs subsequent to business planning.
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