Harriet works for a large manufacturer of consumer packaged goods. Her job is to identify people who are in the market for her company's products in terms of their characteristics, attitudes, interests, and motivations. What type of research does Harriet perform to gather this information?

Question

Quizplus · Accepted Answer

Consumer research focuses on understanding the characteristics, attitudes, interests, and motivations of individuals who are potential buyers of a company's products, which is exactly what Harriet is doing.

Harriet Works for a Large Manufacturer of Consumer Packaged Goods