"Lisa" is a person an automobile manufacturer uses to describe its soccer-mom customer. She is a stay-at-home mom, lives in the suburbs, and is active in her children's activities. She is also educated, with at least an undergraduate college degree and has worked as a professional before devoting herself full time to her family. She wants the ability to transport several people, and she is very concerned about safety. "Lisa" is not a real person, but rather she is a model the automobile manufacturer uses to understand the customer they are trying to reach. What is "Lisa"?

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"Lisa" is a persona, a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Personas are used in marketing to help businesses better understand their target customers.

"Lisa" Is a Person an Automobile Manufacturer Uses to Describe