Procter & Gamble encourages a few teenagers to discuss its new products in chat rooms and to send messages to friends via instant messenger and e-mail. P&G has found this to be an effective means of getting the message about a new product out among this age group. What technological innovation has made these activities possible?
A) opinion leader chats
B) internet
C) interactive marketing
D) electric marketing
E) e-commerce
Correct Answer:
Verified
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