MINI-CASE
Just For Me is a line of hair care products for pre-teenage girls, that is, girls between the ages of eight and thirteen. This is the age in which young girls start to care about their looks and want to make their own decisions regarding their grooming. The manufacturer of this brand decided to use television advertising to inform and persuade girls about this line of products.
-Refer to Mini-Case. The young girls to whom the advertising is targeted represent which element of the basic communication model?
A) source
B) sender
C) encoder
D) channel
E) receiver
Correct Answer:
Verified
Q35: "To choosy people in a hurry, Chick-fil-A
Q36: Procter & Gamble encourages a few teenagers
Q37: What was the main purpose for advertising
Q38: What did Carson B. Wagner's research, showcased
Q39: The AFLAC duck had a higher Q
Q41: MINI-CASE
Just For Me is a line of
Q42: MINI-CASE
Just For Me is a line of
Q43: MINI-CASE
Just For Me is a line of
Q44: Briefly explain Chick-fil-A's brand definition and positioning
Q45: Describe the AIDA model and what it
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents