MINI-CASE Just for Me Is a Line of Hair Care Products

MINI-CASE
Just For Me is a line of hair care products for pre-teenage girls, that is, girls between the ages of eight and thirteen. This is the age in which young girls start to care about their looks and want to make their own decisions regarding their grooming. The manufacturer of this brand decided to use television advertising to inform and persuade girls about this line of products.
-Refer to Mini-Case. Hilary Duff, a singer and actress popular with the target market, appears in the commercial claiming the benefits of the product. Because she is well liked, respected, and believable to this target market, the ads were very successful. What is the most likely reason for the success of this campaign?

A) The target market needed this product.
B) The target market wanted this product.
C) Hilary Duff was a credible source to deliver this message to this target audience.
D) This was a high-involvement product.
E) This was a low-involvement product.