MINI-CASE Just for Me Is a Line of Hair Care Products

MINI-CASE
Just For Me is a line of hair care products for pre-teenage girls, that is, girls between the ages of eight and thirteen. This is the age in which young girls start to care about their looks and want to make their own decisions regarding their grooming. The manufacturer of this brand decided to use television advertising to inform and persuade girls about this line of products.
-Refer to Mini-Case. The commercial developed went through extensive testing because the advertiser and their agency know that this audience is very fickle when it comes to which commercials they will attend to. This process in which consumers respond by selecting messages to which they pay attention is called ________.

A) selective exposure
B) selective perception
C) selective attention
D) selective interest
E) selective relevance