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In the Early 20th Century _______ Was Referred to by Advertising

Question 2

Multiple Choice

In the early 20th century _______ was referred to by advertising legend Albert Lasker as "salesmanship in print driven by a reason why" which became the model for stating a claim and explaining the support behind it.


A) advertising
B) communications
C) integrated marketing communications
D) integrated communications
E) product

Correct Answer:

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