The ________ is the ad's central idea that grabs your attention and sticks in your memory.
A) advertising strategy
B) creative concept
C) creative execution
D) creative media
E) tagline
Correct Answer:
Verified
Q1: What of the following is NOT a
Q2: In the early 20th century _ was
Q3: Which of the following is NOT a
Q4: Strategy, the creative idea, the creative executions,
Q5: In which fundamental concept of advertising does
Q7: Which best describes a critical aspect of
Q8: Which fundamental concept of advertising involves the
Q9: Which advertising approach uses reasons to persuade
Q10: Which of the following is NOT a
Q11: Which of the following is a role
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