In which fundamental concept of advertising does the advertiser develop the ad to meet specific objectives, carefully direct it to a certain audience, create its message to speak to that audience's most important concerns, and run it in media that will reach its audience most effectively?
A) advertising strategy
B) creative strategy
C) execution strategy
D) media strategy
E) evaluation strategy

Question

Quizplus · Accepted Answer

Advertising strategy encompasses developing ads to meet specific objectives, targeting a specific audience, crafting messages that address that audience's concerns, and choosing the most effective media to reach them.

In Which Fundamental Concept of Advertising Does the Advertiser Develop