6SecondABS, an abdominal workout device, runs an infomercial that lasts 30 minutes and demonstrates the benefits of their product. They claim that users of their product can reduce their waist and lose one size in a week when following their workout plan. Viewers can call the 1-800 number on the infomercial to purchase the product directly. To stimulate a sale immediately, the infomercial offers several incentives, such as a lower price and additional products, if consumers call in the "next 30 minutes." Which type of advertising is this?
A) deceptive
B) national
C) retail
D) direct response
E) direct-to-consumer

Question

Quizplus · Accepted Answer

This is an example of direct response advertising, where the advertisement encourages immediate action from the viewer, such as calling a phone number to purchase the product directly.

6SecondABS, an Abdominal Workout Device, Runs an Infomercial That Lasts