The cost to advertisers to purchase a 30-second advertising spot during the Super Bowl is very high. From the advertiser's perspective, what is the most important strength of advertising if they decide to use this media vehicle?
A) can reach a mass audience
B) introduces products
C) explains important changes
D) reminds and reinforces
E) persuades

Question

Quizplus · Accepted Answer

The most important strength of advertising during the Super Bowl, from an advertiser's perspective, is its ability to reach a mass audience. The Super Bowl is one of the most-watched events on television, offering advertisers a unique opportunity to reach millions of viewers at once.

The Cost to Advertisers to Purchase a 30-Second Advertising Spot