Pepsi-Cola is a brand of soft drink that has been around for a long time and has been advertised continuously over the last 50 years. From Pepsi's perspective, what is the most likely strength of advertising for them?
A) can reach a mass audience
B) introduces products
C) explains important changes
D) reminds and reinforces
E) persuades

Question

Quizplus · Accepted Answer

Given Pepsi-Cola's long history and continuous advertising over the last 50 years, the most likely strength of advertising for them is to remind and reinforce the brand in the minds of consumers. This helps maintain customer loyalty and keeps the brand top of mind.

Pepsi-Cola Is a Brand of Soft Drink That Has Been