Roach-B-Gone is a brand of bug spray available to consumers to combat pests in their home. This brand has an ingredient that instantly kills roaches on contact, which is superior to all the other competitive bug sprays available in the consumer market. Which type of advertising approach should Roach-B-Gone use to persuade consumers that their brand is superior to all others?
A) hard-sell
B) soft-sell
C) image-sell
D) direct-sell
E) creative-sell

Question

Quizplus · Accepted Answer

Hard-sell advertising is effective for Roach-B-Gone because it directly highlights the superiority of the product over competitors, focusing on the specific benefit of instantly killing roaches on contact.

Roach-B-Gone Is a Brand of Bug Spray Available to Consumers