Colgate Total's launch of a tartar control toothpaste is an example of:

Question

Quizplus · Accepted Answer

Line extension occurs when a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes. Colgate Total's launch of a tartar control toothpaste represents a line extension because it adds a new variant to the existing Colgate Total product line within the toothpaste category.

Colgate Total's Launch of a Tartar Control Toothpaste Is an Example