The biggest risk of a downward stretch is that it can decrease sales of the brand's higher-priced offerings and eventually damage the brand's reputation:

Question

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A downward stretch involves introducing lower-priced products into a brand's lineup, which can lead to cannibalization of higher-priced offerings as consumers opt for the cheaper alternatives. Over time, this can also erode the brand's perceived value and prestige, potentially damaging its reputation.

The Biggest Risk of a Downward Stretch Is That It