If Rolex, the leading brand of luxury watches, attempts to launch a fragrance for men, this brand extension would be justifiable under the following brand extension strategy:

Question

Quizplus · Accepted Answer

Reflecting the brand's prestige image is the most justifiable strategy for Rolex's brand extension into fragrances. This is because Rolex is widely recognized for its luxury and prestige, which can be effectively transferred to a new product category like fragrances, appealing to the same target market that values high-status brands.

If Rolex, the Leading Brand of Luxury Watches, Attempts to Launch