The goal of a brand exploratory is to measure the equity of the brand, and hence to identify the distinctive brand associations.

Name: The goal of a brand exploratory is to measure the equity of the brand, and hence to identify the distinctive brand associations.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A brand exploratory aims to understand the equity of a brand by identifying and assessing the unique associations consumers have with the brand, which are crucial for its differentiation and value in the market.

The Goal of a Brand Exploratory Is to Measure the Equity