Question 1

PR for a corporation integrated as part of the company's strategic objectives is called as_________.
A)global communications.
B)integrated communications.
C)corporate communications.
D)international communications.

Accepted Answer

Corporate communications is the term used when PR is integrated as part of a company's strategic objectives, focusing on both internal and external communication.

Question 2

Having a communications plan in place that can be effectively put in to action when something goes wrong for a company or organization is called__________.
A)crisis management.
B)resource management
C)plan management.
D)market management.

Accepted Answer

Crisis management involves preparing for and responding to serious incidents that threaten to harm an organization or its stakeholders. A communications plan is a key component of this preparation.

Question 3

__________also known as online PR involves communications using the internet or new technology to communicate with stakeholders.
A)internet pr.
B)e-pr.
C)web pr.
D)ip pr.

Accepted Answer

E-PR, or electronic public relations, is the correct term for using the internet or new technology to communicate with stakeholders. It encompasses various online strategies and channels to manage and improve the public perception of an organization.

Question 4

The following which is the four class model of PR__________.
A)press agentry/publicity.
B)one way asymmetrical model.
C)one way symmetrical model.
D)public model

Accepted Answer

The four models of public relations, as proposed by Grunig and Hunt, include press agentry/publicity, public information, two-way asymmetrical, and two-way symmetrical. "Press agentry/publicity" is one of these models.

Question 5

A multi disciplinary approach which uses a number of marketing communications techniques in order to deliver a consistent set of messages is__________.
A)integrated campaign.
B)imc.
C)ad programs.
D)publicity.

Accepted Answer

Integrated campaign is a multi disciplinary approach which uses a number of marketing communications techniques in order to deliver a consistent set of messages.

Question 6

The process of communicating an organization's point of view on issues or causes to political audiences like MP's and lobbying groups' is_________.
A)propaganda.
B)public opinion.
C)public affairs.
D)publicity.

Accepted Answer

Public affairs refers to the management of an organization's relationships and communications with political audiences, including MPs and lobbying groups, to influence public policy and legislation in favor of the organization's interests.

Question 7

A press release format designed for the online media world links, videos and pictures is called as_________.
A)social media release.
B)out door release.
C)web release.
D)club release.

Accepted Answer

A social media release is specifically designed for the online media world, incorporating elements like links, videos, and pictures to make the release more engaging and shareable across social media platforms.

Question 8

A media relating to different market sectors for a product or service is called as_______.
A)vertical media.
B)horizontal media.
C)straight media.
D)diverted media.

Accepted Answer

Vertical media refers to media outlets or content that is focused on a specific industry or market sector, providing targeted information and advertising opportunities for products or services within that sector.

Question 9

__________is the standard wording about a company that usually appears near the bottom of all company issued press releases.
A)boilerplate.
B)jump cut.
C)credit line.
D)by line.

Accepted Answer

Boilerplate is the term used for the standard wording about a company that is typically found at the bottom of all company-issued press releases. It provides consistent background information about the company.

Question 10

___________publicity is the publicity accompanying unplanned events.
A)spontaneous.
B). grapevine.
C)corporate.
D)global.

Accepted Answer

Spontaneous publicity refers to the attention or coverage that arises naturally or unexpectedly from unplanned events, rather than through orchestrated marketing or public relations efforts.

Question 11

_________ experts will tell you that a well planned public relations campaign is often far more effective than advertising.
A)marketing.
B)planning.
C)advertising.
D)administrative.

Accepted Answer

Marketing experts are the ones who would typically compare the effectiveness of public relations campaigns to advertising, as both fall under the scope of marketing strategies.

Quiz 8: Understanding Public Relations for Corporations

PR for a corporation integrated as part of the company's strategic objectives is called as_________.

Having a communications plan in place that can be effectively put in to action when something goes wrong for a company or organization is called__________.

__________also known as online PR involves communications using the internet or new technology to communicate with stakeholders.

The following which is the four class model of PR__________.

A multi disciplinary approach which uses a number of marketing communications techniques in order to deliver a consistent set of messages is__________.

The process of communicating an organization's point of view on issues or causes to political audiences like MP's and lobbying groups' is_________.

A press release format designed for the online media world links, videos and pictures is called as_________.

A media relating to different market sectors for a product or service is called as_______.

__________is the standard wording about a company that usually appears near the bottom of all company issued press releases.

___________publicity is the publicity accompanying unplanned events.

_________ experts will tell you that a well planned public relations campaign is often far more effective than advertising.