A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

Question

Quizplus · Accepted Answer

Marketing is the correct answer because it encompasses the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This definition aligns with the description of a social and managerial process by which individuals and organizations obtain what they need and want through value creation.

A Social and Managerial Process by Which Individuals and Organizations